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Title:Enchantment: The Art of Changing Hearts, Minds, and Actions
Format Type:eBook PDF / e-Pub
Author:
Published:
ISBN:1591843790
Number of Pages:240

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Enchantment as defined by bestselling business guru Guy Kawasaki is not about manipulating people It transforms situations and relationships It converts hostility into civility and civility into affinity It changes the skeptics and cynics into the believers and the undecided into the loyal Enchantment can happen during a retail transaction a high level corporate negotiation or a Facebook update And when done right it s more powerful than traditional persuasion influence or marketing techniques br br Kawasaki argues that in business and personal interactions your goal is not merely to get what you want but to bring about a voluntary enduring and delightful change in other people By enlisting their own goals and desires by being likable and trustworthy and by framing a cause that others can embrace you can change hearts minds and actions For instance enchantment is what enabled br A Peace Corps volunteer to finesse a potentially violent confrontation with armed guerrillas br A small cable channel E to win the TV broadcast rights to radio superstar Howard Stern br A seemingly crazy new running shoe Vibram Five Fingers to methodically build a passionate customer base br A Canadian crystal maker Nova Scotian Crystal to turn observers into buyers br br This book explains all the tactics you need to prepare and launch an enchantment campaign to get the most from both push and pull technologies and to enchant your customers your employees and even your boss It shows how enchantment can turn difficult decisions your way at times when intangibles mean more than hard facts It will help you overcome other people s entrenched habits and defy the not always wise wisdom of the crowd br br Kawasaki s lessons are drawn from his tenure at one of the most enchanting organizations of all time Apple as well as his decades of experience as an entrepreneur and venture capitalist There are few people in the world more qualified to teach you how to enchant people br br As Kawasaki writes Want to change the world Change caterpillars into butterflies This takes more than run of the mill relationships You need to convince people to dream the same dream that you do That s a big goal but one that s possible for all of us Enchantment: The Art of Changing Hearts, Minds, and Actions books by Guy Kawasaki

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